Picking a scent that shows one’s desires and state of minds is a sensory treat. French luxury fragrance residence Fragrance Du Bois is now set to provide that experience to customers in Malaysia, at its recently introduced flagship store at the Starhill Gallery in Kuala Lumpur.
The Experience
Fragrance Du Bois will certainly take the person on a trip of discovery — the supreme objective being to source, produce, and make manifest the ideal scent, based upon tastes, feelings and the customer’s self-perception.
“When it concerns a fragrance, tastes vary from one person to another,” states Nicola Parker, Brand Director of Fragrance Du Bois. “We wish to develop an unique experience for our customers, by including them in the consulting procedure in the advancement of a scent that they like, which shows their characters. It’s a luxury experience, and one with which our customers now associate us.”.
The Boutique.
Rich, advanced and stylish, Fragrance Du Bois’ shop is resplendent in black with gold accoutrements. Created to show the atmosphere of an unique Parisian perfumery, it is the ideal place in which to experience the world of luxury scent.
The Collection.
Fragrance Du Bois provides its trademark Shades Du Bois collection of 8 fragrances, each created to show minutes and experiences through the spectrum of state of minds and colours. For the supreme in exclusivity, a totally custom scent can be produced for a customer by one of Du Bois’ coterie of Master Perfumers.
The Oud.
All Du Bois’ scents are produced utilizing 100 % pure, natural Oud oil of the really greatest quality — provided solely by Asia Plantation Capital and sourced just from their sustainable plantations. Commonly described as ‘liquid gold,’ Oud is removed from the Aquilaria tree, which is belonging to Southeast Asia, and is likewise understood in this part of the world as Agarwood or Gaharu. Du Bois’ trademark Oud is a magical and wonderful compound that reacts, nearly actually, to the individual touch. Its natural purity indicates that it will certainly connect a little in a different way with each person, producing, in essence, a special scent for every single customer.
Sustainability.
“The chances for Gaharu are ever enhancing, and as a leading business in sustainable plantation management, we make sure that our harvesting is performed in a sustainable and ethical method,” states Steve Watts, Chief Executive Officer of Fragrance Du Bois Malaysia.
He continues, “All the Oud oil is legitimately sourced, and accredited under the CITES arrangement. This suggests that the strictest ecological and ethical requirements are ensured when it concerns the planting, collecting and growing of Agarwood and Oud oil.”.
“We extremely applaud Fragrance Du Bois’ strategy of leveraging the wonderful qualities of Oud oil without jeopardizing its values and its social and business obligation,” states Guest of Honour, Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power. “We comprehend that it is still more difficult to keep sustainability and ethical values when fulfilling the needs of the luxury market. Fragrance Du Bois is setting the requirements that lots of others must follow.”.
Supporting a Good Cause.
Fragrance Du Bois’ mantra is ‘luxury with a conscience’, and the business, together with all its partners, is dedicated to social and business duty. As an outcome of Fragrance Du Bois’ dedication to making use of just sustainably sourced components, their scents have actually been backed by the Prince Albert II of Monaco Foundation. For Oud Amber Intense– a scent developed specifically for Sonia Irvine, creator of the Amber Lounge – 5 % of the profits from sales goes to the Prince Albert II of Monaco Foundation, and another 5 % goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation is one devoted to the defense of the environment and was established by His Serene Highness Prince Albert II in 2006.
With the sale of each scent, Fragrance Du Bois and Asia Plantation Capital will certainly grow one Aquilaria tree and one Teak tree, in combination with the Thai Royal Family’s Plant Genetics Programme.
About Fragrance Du Bois.
Fragrance Du Bois is a specific niche luxury fragrance home working carefully with sustainable plantations in Asia, bringing interesting brand-new 100 % natural Oud oil based scents to unique markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to develop a complete variety of items, as well as supplying custom scent services, Fragrance Du Bois is individual luxury with a conscience. With special scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois produces just the finest experience in custom perfumery.
About Asia Plantation Capital.
Asia Plantation Capital is an owner and operator of a varied variety of industrial plantation and farming companies throughout the Asia-Pacific area, and internationally, part of the Asia Plantation Capital Group of associated business. Their focus is on varied and multicultural plantation jobs tailored to the domestic and office needs of the nations where they run.
Working carefully with and supporting regional neighborhoods is a hidden core concept of the APC company, offering cultural and social assistance, in addition to financial investment, to move these neighborhoods far from logging and unlawful logging activities, formerly viewed as a primary income in some areas of Asia.
Developed formally in 2008, although running independently considering that 2002, the group now has plantation and farming tasks on 4 continents with functional jobs at different phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.
Promoting making use of licensed wood is the very best method of avoiding logging, securing biodiversity and fighting poverty in the tropical jungle areas. For the yacht sector, which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from unlawful logging is made use of.
About Amber Lounge.
Amber Lounge was established by Sonia Irvine, sibling of previous Ferrari F1 star Eddie Irvine, and was introduced at the Monaco Grand Prix in May 2003. The facility was easy: the development of a really VIP celebration that showed the beauty and exclusivity of one of the most distinguished sporting occasions in the world.
About the Prince Albert II of Monaco Foundation.
The Prince Albert II of Monaco Foundation works for the security of the environment and the promo of sustainable advancement. The Foundation supports efforts performed by personal and public organisations within the fields of research study, technological development and activities, to raise awareness of the social problems at stake.
These 3 sectors are focused in one single environment: the tropical jungles. The ecological repercussions at stake, for that reason, are significant, when we understand that the tropical jungles harbour over 75 % of the earth’s biodiversity which their damage is accountable for more than 20 % of greenhouse gas emissions..
As part of its actions to eliminate versus logging, the Foundation introduced the Wood Forever Pact, to promote making use of wood gathered from sustainably handled forests within the yacht market. Promoting using qualified wood is the very best method of avoiding logging, securing biodiversity and combating poverty in the tropical jungle areas.